This is the part of a multi-part series about using WordPress for birding blogs. Click here to start at the beginning.
Using Social Media to Drive People to Your Site
Back in the beginning of blogs, people used to use RSS feeds which allowed you to subscribe multiple blogs and have all the posts appear in whatever reader you want to use. This way you didn’t have to go to each individual site to read all the content.
Unfortunately, RSS readers have decreased in popularity in the last few years and lots of people don’t use it anymore. What people do use is social media… Facebook, Twitter, Tumblr, Pinterest, etc. So you if you want people to read your content, you have to spread it onto as many social media platforms as possible. This is can be a HUGE pain because you have to create an account on each platform and then post on it each time you publish a new post on your blog.
But with WordPress.com or Jetpack, there is an easier way! On WordPress.com, go to Settings > Share to open up Publicize. From here you can link all your different social media accounts in your WordPress blog. You can even hook up different people’s accounts so it will push to certain ones and not others.
Now whenever you post, the word Publicize will appear in the Publish box. If you click on “Edit” next to it, it will show all the different social media outlets you have synced. You can deselect ones if you don’t want it to publish it to whatever reason. You can also customize the message that shows up.
Once you hit Publish, it will also create a new post on each of the social media applications you have checked. If you schedule a post for the future, it will publish it whenever you have scheduled your post. Below you can see the same post published to three different social media applications.
Unfortunately, Publicize doesn’t currently post to Pinterest so you will have to post directly to that yourself.
Sharing Your Content
Another way you can drive people to your site via social media is to let people post your content on their social media accounts! The best way to get people to post your content to, say Facebook, is to put a button at the end of the article. That way all they have to do is to push a button and it appears on their Facebook page.
In the Settings > Sharing, you will see Sharing Buttons. All you have to do is drag which ones you want and they will appear at the bottom of the post, like the image to the right. You can even set it up to show how many times each it’s been shared.
Each post and page in WordPress allows people to leave their comments on it. You can turn that off, of course, but it’s a good idea to keep it on so you can interact with your visitors. That way they can ask questions or leave comments and you can respond to.
You will get some spam comments and you’ll need to make sure that you don’t approve them or else you might get blacklisted by Google if they also blacklist the spammer. Usually, it’s pretty obvious because they aren’t customized to your content.
I hope these tips helped you out. Stay tuned for Part 6.